Master Photographer
Rodney Lough Jr.
Since the age of 12 Rodney has captivated audiences with his stunning fine art landscape photography. His unique style showcases the beauty of nature, while his advocacy work promotes environmental conservation efforts. Lough is a true pioneer in his field while becoming one of the most sought after artists in the world.
b:1960 /wiki
Background of a Modern Master
Rodney knows the outdoors like few do. He’s been hiking and camping the wild places of America sincehe was just a small boy on his father’s back. Born in Jacksonville, Florida Rodney is completely self-taught. Though his talents were recognized early on when he received his first camera at the age of twelve, it wasn’t until later that he pursued photography as a full time career. Rodney’s path first led him to Brigham Young University where he studied mathematics and statistics. Upon receiving the Brigham Young University Outstanding Achievement Scholarship, he eventually earned a Masters of Science degree in the field of Statistics. With a steady job in the corporate world, he continued hiking, camping, and stilling wilderness landscapes with his wife and their four children in his spare time. Then one day when he was traveling in Colorado, a stunning mountain view inspired a profound moment of clarity that made him realize his true calling was right in front of him. From that moment on, Rodney’s love of adventure and wild places took hold of his destiny and dramatically changed both his life and career. Shortly after, he resigned from his corporate position and set out on a new career path as a professional landscape photographer and entrepreneur. He began by selling his work at art festivals across America, discovering the universal appeal his work has, and soon opened his first gallery in Sausalito. Just a few short years later he opened three more galleries and an 18,000 sq/ft studio near his home in Happy Valley, Oregon just to keep up with demand. Throughout his extraordinarily successful career, Rodney has earned numerous awards in addition to his Masters of Photography degree from the Professional Photographers of America.
About the Artist
Rodney has been traveling to the ends of the earth and weathered all types of climate, in a quest to find nature’s most exquisite terrains to photograph. Equipped with years of back country experience – Rodney is determined to obtain that perfect image of Mother Nature at her best. From the sweltering dry deserts of the American Southwest, to the rainforests in the Pacific Northwest, from waist-deep snow fields of the great Alaska wilderness, to the heat in Death Valley, Rodney has survived everything the earth has thrown at him. He’s even survived a fall off a 30 foot cliff!
Renowned for the vibrant colors and rich textures of his wilderness landscape photography, Rodney is a purist who captures what nature creates, using no color filters or darkroom deception. The world today is a remarkable place full of beauty and splendor,” Rodney exclaims. “To witness the simple grandeur of creation, the miracle of nature, is perhaps all that we need. The peace received while viewing a leaf turned color at the height of fall is immense and divine."
For the Environment
Rodney will tell you that the greatest people you will ever meet are two or more miles out into the wild on any given trail. These are unconventional people who hear the call of the wilderness and feel more comfortable sleeping under the stars than under a roof. More important than anything else about them, these people cherish nature. Rodney coins the affectionate term “Earth Muffins” to describe them, and he shares their passion for protecting the earth and preserving it in any way he can.
As you can clearly see from his artwork, Rodney has a great love for the wildest, most beautiful places on our planet. He believes that experiencing these places, whether in person or through his artwork, enriches the soul. He wants people to know about these places and work to keep them special, so our children’s children will have the same joy we have when we visit them. For this reason, Rodney strives to protect the earth and run his business as sustainably as possible. At every turn, Rodney endeavors to minimize our impact on the planet.
Rodney’s environmental stewardship is world renowned, and has even been formally recognized by the United Nations. Who in 2005 presented him with the United Nations Certificate of Appreciation during World Environment Day. In 2010 he received the prestigious Gold Leadership in Energy & Environmental Design (LEED) Certification by the United States Green Building Council for the ecological construction of his gallery in Las Vegas, making his the first and only single-artist gallery in the world to achieve this honor! He designed his gallery in San Francisco with the same environmentally conscious style as his Las Vegas gallery. The floors of both galleries are a prime example. These unique floor boards are reclaimed wood from a hundred year old barn near Rodney's home in Oregon. In fact, visitors to the gallery should have carefully examined the floor to find a hidden treasure. Somewhere on the floor is a board containing the hand-carved initials of two young sweethearts.
Everything in the galleries down to the trees you see in the atrium are ecologically conscious. They are harvested from a certified sustainable forest management program, as is the wood for the Della Terra frames he uses. Even the production offices operate with as small a carbon footprint as possible. The lighting in the creative department is energy efficient, and our staff endeavors to be as close to “paperless” as possible.
With protection of the environment as a top priority, Rodney’s goal is to continue opening galleries throughout the world featuring his stunning wilderness landscapes while having a minimal impact on the earth.
Rodney is a purest.
Value Demands Truth.
-
According to Webster the word implicit (at least one of the definitions) means:
a : capable of being understood from something else though unexpressed : implied <an implicit assumption>
Yesterday while having a conversation with another photographer, concerning the Truth in Photography, he suggested that a photographer has no responsibility to disclose if the ‘art’ they are presenting to the general public is representative of the reality of the scene as he saw it or if it has been altered (significantly or minimally) making it appear ‘realistic’ though not, even though the unsuspecting viewer most likely will perceive it as ‘real’.
As you might imagine a rather lengthy discussion ensued.
Many images coming forward today are highly manipulated, to the point of just being believable. While others are so over the top, Avatarish, one wonders how anyone could believe the reality of them. However the reality of these images is that they are not representative of the scene that was before the ‘artist’ at the time the shutter was snapped.
The idea he tried to impart is that ‘it is just art’ and being ‘creative’ is what the art form (photography) is all about. Mind you, the discussion was centered in landscape/wilderness based image creation. Which by its very nature (pune intended) is representative not creative. The creative part in fantastic landscapes should come from exquisite composition, which today is also being 'created' by 'artists'. Sadly.
The real question here is - IF the photographer alters an image from reality do they have an explicit responsibility to inform the viewer? The fellow I was speaking with obviously does not believe they do. I however, do not share his viewpoint and here’s why.
For me silence, from the photographer, is an explicit non-verbal communication to the viewer that what they are looking at is real. After all, why would the ‘artist’ go to such great lengths to make it look real, plausible, or believable? If this is so, then the converse must also be true: that the viewer implicitly believes that what they are looking at is real – which is of course not the case. So who has the responsibility of disclosing the truth here? Is it the unknowing viewer or the photographer who knows the truth but chooses to remain silent on the matter?
This is of course the age-old question in debate here. To fully disclose the truth, or not. I personally have always adhered to this definition of a lie: A lie is any communication given from one to another with the intent to deceive. In this definition the word ‘communication’ could be either verbal or non-verbal, implicit or explicit.
By creating an image - which skirts reality when it isn’t - without disclosure, is paramount to deception. Otherwise, again, why would the ‘artist’ seek to make the image look ‘real’, or portray it as such?
Certainly we all believe that if, in this example, the photographer were to tell the viewer that the image is ‘reality’ but it isn’t, the photographer would definitely be lying to the viewer. And no one likes being lied too. Do they?
Many of today’s up and coming photographer/artists like to use Ansel Adams quote (after all who better?) to qualify their actions: “The negative is the equivalent of the composer's score, and the print the performance.” Now remember, Ansel was a photographer of Nature, what we would today call a “landscape” photographer. So we can infer that his statements are somewhat modeled around this specific genre of photography. What these ‘artists’ neglect to realize, or disclose when making such statements in public, is that when Ansel made this statement he was of course referring to black and white image creation, which is a highly interpretive form in photography by its very nature. Yet when we look an any of Ansel’s works we do not find images that look unnatural. In fact we find images that very much do look natural within their context – either black and white or in the limited amount of color photography that he created before his passing.
These same up and comers either ignore or are unaware of Ansel’s other famous quote: “Not everyone trusts paintings but people believe photographs.” Because people inherently believe nature/landscape images are real, the visual non-verbal communication of such an image is therefore perceived as being a truthful representation of nature.
Therefore when the 'art' is visually represented as reality but not disclosed, then the viewer is, in a way, under assault. What’s worse is that they don’t even know it. I do not see how this could ever be a good policy to employ, nor do I believe that this is good for the artform we all love so much. Perhaps it's time we become explicit in our implicity.
My goal has always been to get back to what I saw, not what I 'wanted' to see. How I get there I don't care, but I want to be able to stand in front of anyone and be able to explicity say "That is what I saw." and not be lying about it. You see, I personally believe that there is an up and a down escalator waiting for me when I pass on and I would really like to be on the up escalator.
I realize that there is nothing that I personally can do to control what is happening. I'm not sure I would even if I could because I strongly believe in a persons free agency to choose for themselves between right and wrong. However, I felt I needed to state my position on this matter. Hopefully you can respect my right to free agency, as I do yours.
One final thought - a quote by famous French art critic Andre Gide:
"Art is a collaboration between God and the artist, and the less the artist does the better."